Hair Color «It's Color» 150 ml.

Full coverage of gray hair with an intense, glossy, and long-lasting result, while ensuring maximum protection for both scalp and hair. A unique formula that combines high performance with care, allowing the full potential of color to be revealed through both classic and creative multidimensional reflections. Benefits: • Delivers vibrant, stable, and long-lasting color. • Lifts up to 4–5 levels while providing 100% gray coverage. • Creates clear, intense, and vibrant reflections. • Minimizes scalp irritation, applies easily, and rinses out effortlessly. It stands out for its high pigment concentration and diversity, ensuring rich and precise results. Enriched with: • Milk and coconut oil for nourishment and softness. • Amino acids to strengthen the hair fiber. • Oligominerals to improve overall hair condition. A special amphoteric molecule ensures even color distribution and an ideal balance. Result: a perfect, rich, and multidimensional color with full coverage, shine, and a healthy-looking finish.